The rationale behind the ad campaign in blue and yellow with ninja-themed icons is to create a fun and exciting brand image that appeals to both children and adults. The use of weapons in the design is not meant to promote violence, but rather to symbolize the strength and courage of these young warriors as they fight their battles. The blue and yellow color scheme was likely chosen for its energetic and uplifting qualities. Finally, the walk/run for donations is a common fundraising tactic used by many nonprofit organizations. By inviting people to participate in a physical activity while also raising money for a good cause, the Little Warrior Foundation is able to engage supporters and raise awareness about their mission. Overall, the combination of these strategies can help the Little Warrior Foundation raise funds and support for children in need.